Understanding Your Map

The big picture

When Territory Command loads, you're looking at a map centered on your business address. The map shows your trade area — the geographic region where most of your customers come from and where your competitors operate.

Think of it like a general looking at a battlefield. You can see the terrain, the other players, and — once you upload customer data — where you've already established a presence.

What's on the map

Your business pin (home marker)

The pin at the center of the map is your business location. Everything on the map is measured relative to this point.

Competitor pins (red markers)

Red pins mark every business in your category within your trade area radius, sourced from the HERE Maps database. Each pin is clickable — tap it to see the business name and address.

If you know of a competitor that isn't showing up (a new one, or one that isn't in the database), you can add it manually. See the Manual Competitor section below.

Block group boundaries

The thin lines dividing your map into small areas are block group boundaries. Block groups are small geographic areas defined by the U.S. Census Bureau — typically 600 to 3,000 households each. They're the building blocks of your customer heatmap and your neighborhood-targeting campaigns.

Every block group on your map is clickable. Click one to see its household count, median household income, and (if you've uploaded customer data) your penetration rate in that neighborhood.

Drive-time contours

You'll notice two contour lines on your map — they look like irregular rings around your business. These are drive-time isochrones: the 5-minute and 10-minute driving boundaries from your location.

Customer heatmap (when uploaded)

If you've uploaded a customer address list, the block groups will be color-filled based on your penetration rate in each neighborhood. Green means stronghold, yellow means contested, gray means unconquered. This is covered in depth in Reading Your Customer Heatmap.

Interacting with the map

Clicking a block group

Click any shaded block group to open the neighborhood detail panel. You'll see:

• Neighborhood name and block group ID
• Household count
• Median household income
• Your customer penetration rate (if heatmap is active)
• A Target this neighborhood button to launch a Meta ad campaign

Right panel — the drawer

The icon rail on the right side of the map opens analysis panels:

• Agent — your TerritoryIQ AI analyst
• Demographics — trade-area demographic summary
• Competitors — the full competitor list
• Heatmap — customer upload and heatmap controls

Click any icon to open that panel. Click it again to close it.

Adding competitors manually

The HERE Maps database is extensive but not perfect. If you know of a competitor that isn't appearing on your map, you can add it two ways:

• By address — type the address in the manual competitor field in the Competitors panel
• By map click — enable map-click mode in the Competitors panel, then click directly on the map where the competitor is located

Manual competitors are factored into your TerritoryIQ AI agent's analysis automatically.