Getting Started

Setting Up Your Business

Your business profile is the starting point for everything in TerritoryIQ. A few fields, filled in accurately, unlocks your full territory picture.

Where to find it

Business Setup is in the sidebar under Intelligence. If you haven't set up a business yet, it's the first place to go. If you have an existing business, you can switch between businesses or add a new one using the dropdown at the top of the page.

The fields explained

Business Name

Just the name of your business. This is for your own reference — it's how TerritoryIQ labels your analyses and how your TerritoryIQ AI agent refers to your location.

Business Address

Your actual street address — the physical location of your business. This is the center point of your territory map. Everything — competitors, demographics, drive-time contours — is calculated relative to this address.

Be precise Use your exact street address, not an intersection or a nearby landmark. A few blocks of difference can shift your drive-time isochrones and competitor results meaningfully.

Business Category

This is what TerritoryIQ uses to find your competitors. We use three levels of categories from the HERE Maps database — each level gets more specific:

Level 1 — the broad category (e.g., Food & Drink)
Level 2 — the segment (e.g., Restaurants)
Level 3 — the specific type (e.g., Coffee Shop)

Choose the most specific category that accurately describes your business. If you're a coffee shop, pick Coffee Shop — not just "Restaurants." The more specific you are, the more relevant your competitor map will be.

Tip: Home Services and Real Estate These categories have special handling because your "territory" works differently from a brick-and-mortar location. The map will still center on your address, but your competitors and trade area interpretation will be calibrated for service-area businesses.

Trade Area Radius

How far do your customers typically travel to reach you? This radius defines the outer boundary of your territory map and determines how many competitors and how much demographic data is pulled.

A few typical ranges:

1–2 miles — dense urban areas, walkable neighborhoods
3–5 miles — typical suburban business (coffee shop, salon, restaurant)
5–10 miles — destination businesses, home services, professional services like a law office

You're not locked into your initial choice. You can update your radius at any time and your Territory Command will reflect the new trade area.

What happens when you save

1
Your address is geocoded
We convert your street address to precise coordinates using the Geocodio API.
2
Your business is saved
Your business profile is stored and becomes the foundation for your analyses.
3
You're redirected to Territory Command
Territory Command loads your map, pulls competitors, fetches demographics, and generates your Territory Brief — your AI-written summary of the opportunity in your trade area.

Managing multiple businesses

TerritoryIQ supports multiple business profiles under one account. If you own multiple locations or want to run an analysis for a second business, use the Business Switcher dropdown at the top of the Business Setup page. Select your business to activate it, or choose "Add new business" to create another one.

Territory Command always displays data for your currently active business.